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The move underscores True Beauty’s follow-on investment strategy and confidence in the brand’s long-term potential.
November 21, 2024
By: Lianna Albrizio
Associate Editor
Haircare brand Crown Affair has closed its $9 million Series B funding round, led by True Beauty Ventures. The transaction marks True Beauty Ventures’ fourth investment in Crown Affair, who also led the brand’s $5 million Series A fundraise in 2022. This, officials said, underscores True Beauty’s follow-on investment strategy and confidence in the brand’s long-term potential. The Series B capital will be strategically allocated to fuel Crown Affair’s expansion at Sephora, build out its ...
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